How Holey Moley Built a Visual Brand Across Three Texas Cities

When Fun Labs brought Holey Moley Golf Club to Texas, they needed more than just a photographer. So they brought in Zorgi Creative, a content team that could handle brand photography, video production, lifestyle shoots, and launch event coverage across all three markets.

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THE CHALLENGE

Launching a Multi-Location Venue Brand in Texas

Holey Moley Golf Club is a leading mini-golf and entertainment venue created by Fun Labs with over 15 locations across Australia. But now, Fun Labs was bringing Holey Moley Golf Club to the US.

Known for their quirky, themed courses and lively atmosphere, Holey Moley provides a one-of-a-kind experience for guests of all ages.

They needed a content partner — not just a photographer — who could capture the same playful, nostalgic energy across three separate markets without the work feeling like three disconnected shoots.

The challenge: make every location feel like Holey Moley, make every piece of content feel human and scroll-worthy, and deliver a library of assets that the marketing and PR teams could actually use across Instagram, paid campaigns, and press.

A building decorated with colorful graffiti art and murals, features a large sign that says 'Holey Moley' and a billboard promoting a golf course with the slogan 'Like golf but Fun!' The area is outdoors with a sidewalk, some trees, and a street with white posts.
A circular arrangement of colorful tacos decorated with cilantro and lime wedges on a purple background.
A person with dreadlocks wearing a green shirt and colorful shorts holding a tray with four green cups that have white text reading "Hole-in-One Golf Club." The person appears to be outside in front of a city skyline with high-rise buildings, trees, and other people.

HOW WE WORKED TOGETHER

From one conversation to a three-market content campaign

Zorgi Creative’s engagement with Holey Moley began as a discovery conversation with Fun Labs' marketing and PR teams (the same way every Zorgi project starts). Before a single camera came out, Zane and Morgi got clear on:

  • The brand's goals

  • Their target audiences

  • What success looked like across each Texas market

From there, we coordinated a series of shoots across Austin, Houston, and San Antonio: a controlled lifestyle shoot with hired models and styled talent, venue walkthroughs at each location, live launch event coverage, and a three-part brand video series. Every session was planned to produce multi-format assets like stills, vertical video, horizontal video.

Fun Labs walked away with a content library built for every channel, not just a folder of pretty photos.

WHAT WE DELIVERED

What a Full-Service Brand Content Campaign Looks Like

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Group of people at a lively social gathering, smiling and enjoying drinks and food, with colorful background lighting.

BRAND

Interior of a modern restaurant or bar with white tables, colorful chairs, decorative greenery, and gold circular ceiling fixtures, with a neon sign that reads 'like golf but fun' in blue.

Venue

Group of young people celebrating at a colorful carnival or fair, wearing neon and striped clothing, with carnival games and bright lights in the background.

Lifestyle

Two women clinking glasses with colorful cocktails topped with lime slices, one with chili powder rim and the other with sugar rim, smiling at each other.

PRODUCT

Two women are celebrating at an arcade or carnival with money falling around them. One woman is smiling broadly and holding up a gold-colored toy gun or cash cannon. The background features bright neon lights and the sign reads 'Pro Shop'.

EVENTS

How Holey Moley uses our work

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Brand Videos

We coordinated a series of shoots to encapsulate every aspect of Holey Moley’s brand. We’ve got these in horizontal and vertical, because your audience lives everywhere.

The Lifestyle Shoot

We bring your brand to life by creating scenes that ooze joy and excitement.

Your customers can feel the fun they’re going to experience at your venue through our imagery.

Here’s how we achieved this and what we delivered for Holey Moley Golf Club:

DIRECTION
Cast Coordination
We hired and directed a group of diverse models and actors who not only posed but were playing, reacting, and actually having a good time.

STYLING
90s-inspired wardrobe
Bright, bold, nostalgic. Wardrobing was part of our brief — the styling had to carry Holey Moley's irreverent energy before anyone read a word.

CONTROL
Controlled Environment
We shot in a controlled setting to get consistent, repeatable results across the asset library — no hoping the lighting works out.

OUTPUT
Multi-format assets
Every session produced stills, vertical video, and horizontal video — the full library a multi-channel brand actually needs from a single shoot.

A young woman with long brown hair, wearing a yellow top and patterned pants, is smiling and playing a pink gumball machine in a store. The background features shelves with toys and photographs.
A young woman laughing and celebrating inside a glass booth with dollar bills floating around her, holding a hook with a red handle.
A group of friends celebrating at a party, sitting around a table with sandwiches, drinks, and snacks, raising their glasses and smiling.
A group of friends having fun at a carnival or amusement park ride, wearing colorful clothing and visors, with bright lights and carnival decorations in the background.
Two women wearing black witch hats, laughing while sharing a large glass bowl of punch with lemon slices at a bar or cafe.
A group of women singing karaoke and holding drinks in a lively, colorful room with neon lights and photo murals.
Group of women celebrating at a party with pink lighting, some wearing feather boas, holding drinks, and smiling.
A young man and woman sitting at a table in a pizzeria, enjoying slices of pizza, with a pizza box and a bucket of fries on the table. They are smiling and appear to be having a good time. There are green plants and decorative elements on the wall be
Two people enjoying drinks and conversing at a lively social event. The man has long, curly hair and a beard, holding a glass of beer; the woman in a black dress with blonde hair is holding a glass of white wine, smiling.

Want to see what this looks like for your Business?

We work with bars, restaurants, venues, and experience-based businesses on everything from launch coverage to monthly content.

We’ll start with a quick call. No pitch, just a conversation about what you're building.

Let's Talk

Product Photography

Our product-focused shoots have ranged from lifestyle, involving models engaging with their products (hired from our network of talent) to highlighting their menu items using our professional light-box setup.

A bowl of poutine topped with gravy, cheese curds, chopped parsley, and lemon wedges on a green background.
Two women enjoying drinks with lime garnishes, smiling and having a good time.
A white oval dish containing cherry tomatoes, sliced yellow bell peppers, cucumber cubes, chopped red onions, avocado pieces, shredded cheese, and a small cup of brown dressing on a light blue background.
A young woman and young man sitting at a table in a restaurant, enjoying pizza, with a large salad and a decorative disco ball between them, surrounded by plants and neon lighting.
A white bowl of fried shrimp with breaded coating, served with a small cup of red dipping sauce garnished with green onion, on a bed of shredded purple and white cabbage, against a pink background.
A hand holding a slice of pepperoni pizza with green herbs on top, placed on a round wooden pizza paddle with more slices of pizza in the background.
Ten red ceramic spoons filled with scallops, topped with herbs, arranged on a wooden serving board against a pink background.
French fries in a small metal shopping cart on a round tray with a cup of ketchup, with golf course advertising paper underneath, against a bright blue background.
Two fried chicken sandwiches with coleslaw and pickles on a plate, set on a wooden table at a restaurant with a blurred background featuring a pink neon sign and hanging plants.
A cozy indoor lounge area with purple and pink neon lighting, a red leather sofa, modern chairs, a yellow rug, and wall art of mannequins and vintage advertisements.

VENUE Photography

A green, textured bear statue wearing a brown cowboy hat with a gold rope band, and with long, white bullhorns with golf ball tips extending from its head.
Colorful indoor mini golf course with various game stations, neon signs, bright lighting, and green turf flooring.
An urban building with a mural and signs. The mural features various artistic portraits and graffiti art, with the prominent sign reading 'Holey Moley' and a billboard advertising a golf club with the slogan 'Like golf but fun!'.
A cozy lounge with a pink neon sign that says "Ready to putt loose?" on a padded wall, a red sectional couch, a wooden coffee table, and two large digital screens displaying an advertisement for Singa's new era of singing, surrounded by a collage of
Indoor seating area with light blue upholstered booths, wooden accents, small tables, and black chairs. The space features greenery with hanging plants and vine decorations, a neon sign that reads 'Like golf, but fun,' and framed collectibles and art
The interior of a bar with colorful lighting, tables and chairs, a long bar counter with drinks, and neon signs.
Close-up of a mini golf setup with a blue ball labeled 'Holey Moley Golf Club' near a hole, a red obstacle, and a putter. Colorful lighting and striped rug in the background.
Indoor arcade with colorful neon lighting, paintings of a moon and an eagle on the walls, and various arcade games, including a giant cassette tape game and a giant book with a butterfly decal.
An indoor arcade with colorful neon lights and vibrant wall murals. There is a bowling area with pins knocked down, a skee-ball game with a large mascot, and a safety signage. The ceiling has disco balls and colored lights, creating a lively atmosphe
Colorful indoor mini-golf course with various game elements, neon signs, and playful decorations.
Bar with a neon pink sign that says 'Paris, bars & mini golf', decorated with hanging green plants and gold light fixtures, featuring bar stools, glasses, bottles, and a TV screen.
A blue vertical sign for a hotel, with the word "HOTEL" and a tree logo, attached to a beige brick building with two black-framed windows.

Event Coverage

To mark the grand openings of Holey Moley Golf Club’s Austin and Houston locations, we captured the excitement and energy of their launch parties.

The launch events were a blend of golfing, dancing, and enjoying signature cocktails. This allowed us to capture several assorted assets in line with Holey Moley’s brand.

People at a vibrant indoor event with colorful neon lights and decorations. A man is taking a selfie, and two others are holding mirror-covered sculptures. The background includes a neon sign and several attendees.
A woman smiling and talking on her pink rotary phone at an arcade or gaming center, with fake money falling around her, colorful neon signs in the background, and other people visible in the setting.
Two young women stand together in a lively indoor space, laughing and smiling as they hold a colorful caricature artwork of themselves, with a crowded background decorated with green plants, hanging string lights, and pink neon lighting.
A woman getting a tattoo on her hand at a tattoo shop, with a tattoo artist working on her. The shop has vintage decor, including lamps and artwork on the walls, with a sign that says 'Eastend Tattoo Austin TX' in the background.
Three smiling men in green shirts with colorful patterned shorts and hats, holding drinks and trays, inside a lively decorated venue.
A woman wearing an orange dress and a blue visor hat is playing a giant Jenga game at an indoor event. She is smiling and has dark curly hair, with other people in the background enjoying the activity.
Group of people laughing and smiling at a social gathering, wearing colorful clothing and accessories, with a vibrant indoor setting in the background.
Group of friends laughing and enjoying drinks at a coffee shop or restaurant with green hanging plants and digital screens in the background.
People socializing at a lively indoor party with colorful neon lights, a large green plant, and a wall decorated with black-and-white photos.
Two young women celebrate at a carnival game booth with falling dollar bills, holding novelty gold and red trophies, with neon signs and arcade prizes in the background.
Group of people smiling and chatting at an indoor event with colorful neon lights and wall decorations.
People dining in a lively, colorful restaurant with neon lighting, drinks, and themed decor, including framed photos, toys, and a sign reading 'FOOD'.

Common questions from venue and hospitality clients

We've hired photographers before and ended up with a handful of usable shots.

How is this different?

1

The difference is in how the shoot is planned. Before we book anything, we talk through what you actually need — which platforms, which formats, which brand moments. We're not arriving to document; we're arriving to build an asset library. The Holey Moley campaign produced content for Instagram, their website, paid campaigns, and press from the same set of sessions.

Can you handle multiple locations or a series of shoots over time?

2

That's exactly the kind of work we do best. Austin is home base, but we traveled to Houston and San Antonio for this campaign. If you need consistent coverage across locations or want a team that can show up monthly for ongoing content, that's a conversation we'd love to have.

Do you work with brands on an ongoing basis or just one-off shoots?

3

Both, but ongoing is where we do our best work. When we know your brand well — the audience, the energy, what performs — the content gets sharper. A lot of our venue and hospitality clients started with an event and now we handle their monthly content. If that sounds useful, we can talk through what it would look like for you.

We don't have a marketing team.

Can you help us figure out what to make?

4

Yes. For retainer clients, we're not just showing up to shoot — we help plan what gets made, how it's formatted for each platform, and what the content calendar looks like. You run your business. We handle the content side.

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